NEWS ADVISORY

Paul Bunyan Mall Announces New ShopStar Member Rewards

SUMMER FUN IS IN THE BAG

WHAT: ShopStar is Paul Bunyan Mall’s online retail community that offers surprises and perks throughout the year, including prize packages, freebies and experiences exclusive to Paul Bunyan Mall and its merchants.

We are excited to announce our most recent ShopStar Reward, a FREE reusable shopping tote, available only in the month of July at Paul Bunyan Mall’s management office. 

ShopStar benefits will be offered daily, weekly and monthly, and members are encouraged to regularly visit the site to discover new perks, polls and forums. Membership is simple. Just visit GoShopStar.com, select Paul Bunyan Mall and become eligible for ShopStar rewards and promotions.

WHEN:                       July 1, 2010

WHERE:                    ShopStar

                                    www.GoShopStar.com

CONTACT: For more information, please contact Susan Goudge at Paul Bunyan Mall or contact the Paul Bunyan Mall’s Management Office at 218-751-3195.

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About Paul Bunyan Mall

Paul Bunyan Mall is a regional shopping destination anchored by Kmart, Herberger’s, JoAnn and JC Penney, who together with 28 other retailers ranging from national, regional and specialty stores offer a diverse merchant mix.

About Developers Diversified Realty

Paul Bunyan Mall is owned by Developers Diversified, which owns and manages approximately 640 retail operating and development properties in 44 states, Brazil, Canada and Puerto Rico. Totaling more than 140 million square feet, the Company´s shopping center portfolio features open-air, value-oriented neighborhood and community centers, mixed-use centers and lifestyle centers located in prime markets with stable populations and high-growth potential. Developers Diversified is the largest landlord in Puerto Rico and owns a premier portfolio of regional malls in and around Sao Paulo, Brazil. Developers Diversified is a self-administered and self-managed REIT operating as a fully integrated real estate company. Additional information about the Company is available on the Internet at www.ddr.com.